YOUR AI TRANFORMATION
How to transform
insights into action
AI represents a major shift in transportation management
What remains to be seen is whether that change will create a new era of more efficient decision-making or widen the gap between leaders and laggards.
This research shows that AI is already reshaping the fundamentals of transportation management, from planning and procurement to execution and visibility. Yet the journey is still in its early stages. The foundations beneath AI—clean, connected and timely data—remain uneven, and so do organizational mindsets. Companies that treat AI as a partner rather than a replacement will be the ones that harness its true potential. It's not an “AI sprint” to adopt it first, rather a marathon that everyone is running together.
The leaders of the pack will be those who integrate AI best across their systems, partners and employees. They'll be the embracers, not the challengers. And ultimately, they'll be faster, smarter, and still very much human.
Below, we detail several key ways shippers and carriers can get started integrating AI and empowering their teams.
Philipp Pfister, Sector Vice President, Transporeon, A Trimble Company
“The true value lies not in the technological innovation itself, but in how swiftly and effectively it's integrated into existing systems and processes across your supply chains.”
SOLUTIONS
Recommendations for shippers
Invest in data readiness
Audit and improve data quality, integration and governance. Work with solutions like Transporeon Visibility to collect and use high quality data that will support your operations and AI solutions.
Expand network connectivity
Integrate with carriers, forwarders and third-party logistics (3PLs) through network-based TMS to give AI a broader, richer data foundation. Learn more about Transporeon’s approach and our network.
Adopt a "human + machine" mindset
Consider integrating solutions like Transporeon Autonomous Procurement to automate routine tasks, such as freight tendering and rate management, allowing your team to focus on strategic negotiations. See how much you could save, and boost efficiency with AI-driven procurement.
Enable best practice sharing
across your teams
AI is constantly evolving, so make sure your teams have the space to share best practices and work on overcoming challenges. Read our white paper to identify the specific steps you can take today to start realizing benefits.
Measure AI's impact beyond cost
Track improvements in speed, service, and resilience—not just savings—to demonstrate AI’s strategic value. Learn how AI can also have a positive impact on sustainability in this article by Philipp Pfister, Sector Vice President of Transporeon, A Trimble Company.
Keep your teams up to date
With the speed of development, it’s crucial that your teams have access to leading industry insights. Help them get ahead with our podcast, The AI Ride in Transportation.
Pilot agentic AI in low-risk areas
Start with controlled use cases such as ETA monitoring, carrier scoring or invoice validation to build confidence and learning.
Invest in data readiness
Audit and improve data quality, integration and governance. Work with solutions like Transporeon Visibility to collect and use high quality data that will support your operations and AI solutions.
Expand network connectivity
Integrate with carriers, forwarders and third-party logistics (3PLs) through network-based TMS to give AI a broader, richer data foundation. Learn more about Transporeon’s approach and our network.
Adopt a "human + machine" mindset
Consider integrating solutions like Transporeon Autonomous Procurement to automate routine tasks, such as freight tendering and rate management, allowing your team to focus on strategic negotiations. See how much you could save, and boost efficiency with AI-driven procurement.
Enable best practice sharing
across your teams
AI is constantly evolving, so make sure your teams have the space to share best practices and work on overcoming challenges. Read our white paper to identify the specific steps you can take today to start realizing benefits.
Measure AI's impact beyond cost
Track improvements in speed, service, and resilience—not just savings—to demonstrate AI’s strategic value. Learn how AI can also have a positive impact on sustainability in this article by Philipp Pfister, Sector Vice President of Transporeon, A Trimble Company.
Keep your teams up to date
With the speed of development, it’s crucial that your teams have access to leading industry insights. Help them get ahead with our podcast, The AI Ride in Transportation.
Pilot agentic AI in low-risk areas
Start with controlled use cases such as ETA monitoring, carrier scoring or invoice validation to build confidence and learning.
SOLUTIONS
Recommendations for carriers and LSPs
Use AI to optimize profitability and responsiveness
Focus early deployments on pricing, lane optimization and dynamic capacity management. Explore Transporeon Freight Marketplace and Market Intelligence to get started.
Encourage, don't enforce, AI adoption
Encourage experimentation among dispatchers and planners, sharing wins to build organic engagement. Find out what Trimble’s Chief Product & Platform officer for Transportation and Logistics, Jonah McIntire says about AI in Logistics.
Use real-time, adaptive routing
Equip your drivers with a navigation tool that understands your business's unique vehicles, loads and routes. Trimble CoPilot guides drivers on routes best suited to specific jobs and adjusts routes in real-time as traffic or road conditions change.
Boost efficiency and make smarter decisions
Encourage experimentation among dispatchers and planners, sharing wins to build organic engagement. Find out what Trimble’s Chief Product & Platform officer for Transportation and Logistics, Jonah McIntire says about AI in Logistics.
Enable best practice sharing
across your teams
AI is constantly evolving, so make sure your teams have the space to share best practices and work on overcoming challenges.
Leverage networks for shared intelligence
Use collaborative technology to benchmark performance, uncover hidden opportunities and accelerate learning across the ecosystem.
Invest in AI-literate talent
Use collaborative technology to benchmark performance, uncover hidden opportunities and accelerate learning across the ecosystem.
Use AI to optimize profitability and responsiveness
Focus early deployments on pricing, lane optimization and dynamic capacity management. Explore Transporeon Freight Marketplace and Market Intelligence to get started.
Encourage, don't enforce, AI adoption
Encourage experimentation among dispatchers and planners, sharing wins to build organic engagement. Find out what Trimble’s Chief Product & Platform officer for Transportation and Logistics, Jonah McIntire says about AI in Logistics.
Use real-time, adaptive routing
Equip your drivers with a navigation tool that understands your business's unique vehicles, loads and routes. Trimble CoPilot guides drivers on routes best suited to specific jobs and adjusts routes in real-time as traffic or road conditions change.
Boost efficiency and make smarter decisions
Encourage experimentation among dispatchers and planners, sharing wins to build organic engagement. Find out what Trimble’s Chief Product & Platform officer for Transportation and Logistics, Jonah McIntire says about AI in Logistics.
Enable best practice sharing
across your teams
AI is constantly evolving, so make sure your teams have the space to share best practices and work on overcoming challenges.
Leverage networks for shared intelligence
Use collaborative technology to benchmark performance, uncover hidden opportunities and accelerate learning across the ecosystem.
Invest in AI-literate talent
Use collaborative technology to benchmark performance, uncover hidden opportunities and accelerate learning across the ecosystem.
© 2025 Trimble Inc.
© 2025 Trimble Inc.