2025: The year to begin doing

To paraphrase the Walt Disney quote mentioned earlier, the most effective way to address the challenges and opportunities in the transportation market heading into 2025 is to start addressing them. Stop talking about it, and start doing it.

Over the past five years, we have covered many of the challenges and inefficiencies facing the transportation industry today, such as: empty miles; detention time; driver shortage and the shrinking labour pool overall; lack of real-time visibility; disruptions caused by the COVID-19 pandemic, the Russia-Ukraine war, labour strikes and natural disasters; sustainability becoming a more important decision-making factor; the EU Mobility Package; and the lack of trust between shippers and carriers. The list goes on.

We have also highlighted many technological innovations aimed at both addressing these challenges and creating new opportunities for continuous improvement. This includes: the continued growth of network-based transportation management platforms; the availability of real-time freight visibility solutions; greater access to real-time market data about rates and capacity; the digitisation of transport documents, such as eCMR; and, of course, the use of AI, machine learning, robotic process automation (RPA) and other capabilities to more quickly, efficiently and intelligently match freight demand with capacity.

And yet, despite all this, many companies are still very low on the digitisation curve. More than half of our survey respondents (54%) said they anticipate only 25% or less of their transportation processes/transactions will be automated by the end of 2025; only 10% of the respondents said they expect more than 75% of their transportation processes/transactions to be automated. This was true for both shippers and carriers.

ALL RESPONDENTS

What percent of your transportation processes/transactions do you anticipate will be automated by the end of 2025?

Applying Walt Disney's famous quote to the transportation industry, 'The best way to tackle the challenges and opportunities in the transportation market as we approach 2025 is to start addressing them. Quit talking, begin doing.'

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