DOUBT
“I am concerned about the security and privacy of my own data and my customer data”
At 46%, data sharing and privacy topped the list of obstacles to adoption cited by respondents to our survey.
Perhaps that’s not surprising. Data is a very precious commodity. In our personal and professional lives, we all want to feel comfortable that our data is secure and free from the risk of monetisation or misuse by unwelcome, unassociated third parties.
The transportation industry is no exception. Carriers and logistics service providers worry that the more information they share about their trucks and movements, the more control they will ultimately hand over to someone else. They fear that their business will suffer. This is why real-time visibility relies on Trimble’s routing layer. It receives only the essential routing data (such as the calculated route, estimated time of arrival (ETA) and location references), but never any shipment contents or sensitive cargo details.
Transporeon recognises that. We need to, because data is our lifeblood. If the transport industry cannot trust Transporeon on data security, our network crumbles. That’s why leading-edge data security and privacy is central to our mission.
Here’s why those worries voiced by logistics service providers and carriers about losing control are misplaced.
"Stante Logistics has chosen to use Transporeon Visibility with the aim of improving operational efficiency and offering a more transparent service to its customers. Thanks to this technology, Stante Logistics will be able to track its vehicles in real-time, optimising delivery times and promptly responding to any unforeseen events. Integration with the in-house transport management system (TMS) was simple and fast, with no interruptions or bottlenecks. With Transporeon’s advanced security standards and regulatory compliance, Stante Logistics is confident in managing privacy and sharing information with its partners"
Nunzio Di Croce, Process & Supply Chain Manager, Stante Logistics
1. Real-time visibility data is heavily restricted and protected
DATA VISIBILITY
Data is seen and shared only by those you select to see it, whether that’s a load giver, carrier or chosen customer, and only for the portion of the journey you authorise.
GDPR
Backed by the most stringent EU-hosted information security standards, data is compliant with the General Data Protection Regulation (GDPR), protected and stored in a fully encrypted data vault.
AWS
Trimble processes routing calls in EU-hosted Amazon Web Services data-centres with 24×7 monitoring and encryption at rest/in transit, mirroring real-time visibility’s GDPR posture.
SHARING CONSENT
The vehicle location can only be shared if you have allocated the vehicle, given explicit consent, and the vehicle is driving the customer’s route.
NEED TO KNOW PROTOCOL
Intelligent geofencing algorithms ensure that your chosen partners only see what is related to their ongoing shipments.
COMPLIANT DATA STORAGE
Authorised road data is only available on the website for 90 days and not a day longer.
2. It’s transport data, NOT shipment data
At no time does the data store or share information on the shipment, its content, volume or value. Real-time visibility is concerned solely with transport location. If a vehicle leaves a route to carry out an unrelated task, no data is shared. Likewise, if you mistakenly allocate a wrong vehicle to a transport, no data is shared. That means most carriers see live ETAs in their transportation management system in under a day.
No custom coding required!
3. Carriers control their own visibility
Carriers have full control and autonomy over visibility of their transports. Their transports will not be visible to partners unless they have given explicit approval, according to their own parameters.
In addition, transport locations are only visible to load givers, freight forwarders and carriers for the portion of the overall journey that is relevant to them. Visibility is ‘triggered’ for the shipper, by the carrier, when the transport is approaching the first stop on the route, and not before. It’s then switched off as soon as the relevant portion of the journey to that shipper is ended.
Vehicle location and status are only shared if a licence plate has been assigned to that transport, or the carrier has enabled the data stream.
Carriers can stop sharing the visibility of any of their own vehicles at any given time if they wish to.
4. Shippers and subcarriers CANNOT communicate
There are no ‘hidden’ exchanges, between shipper, driver, sub-carrier or anyone else.
Subcontractors are not named and are not visible to the shipper.
For shipper purposes all visible vehicles are those of the main carrier, with no separation or distinction between the carrier’s own vehicles and the assets of a subcarrier.
5. You control what you consent to
The clear, easy-navigation user-interface provides a full on-screen overview of data consent sharing status between your business, carrier partners, shippers, and subcontractor carriers.
The screens also offer a full overview of fleet utilisation in order to enable optimisation of full loads, including subcontractor vehicles dedicated to your fleet. Again, you can switch vehicle sharing on or off at any time, according to your preference and requirements.
DOUBT
“I am concerned about inconvenient integration and incompatibility with my proven systems”
"With a solution like Transporeon Visibility, we save time by using a single API to onboard each partner, which is crucial for us. We don't have to discover a new format and we don't have to implement a new way to connect to others. Whether it’s with a partner or a customer, we have one way to onboard each one, which is really important for us"
Frederic Lanchais, General Manager, Synvia
Real-time visibility already connects with >95% of European telematics boxes
Trimble comes pre-wired to SAP TM & Oracle Transportation Management (OTM) out of the box and embeds in Blue Yonder, Manhattan Geotab & more.
A common fear among smaller carriers and freight forwarders is that real-time visibility adoption will inevitably require them to depend on larger corporations for technology, and that they will then lose the independence, character and mindset that made them successful.
They fear squeezed margins, too.
In fact, the evidence shows that the opposite is the case. As more of the larger players embrace digitisation, the opportunities become stronger for the smaller players who also make that journey. Relying on ‘old school’ methods is likely to lead to a competitive disadvantage.
of respondents cited fears of difficult integration and compatibility with existing systems as a major obstacle to the adoption of real-time visibility technology.
Global consulting group PWC conducted independent research into supply chain ecosystems for 2025.
It found that digitally connected networks generated up to 8% additional revenue for participating companies, also cutting costs by 7%, with a return on investment of about two years. The figures are double those of digitally immature competitors. It confirms that both carriers and subcarriers have much to gain by embracing the opportunities of digital supply chain connectedness.
1. Full real-time visibility integration takes place in minutes
We know how much trouble-free integration matters to businesses that want to focus on their core without the headache of unnecessary distractions. We would simply not be able to achieve those numbers if the integration process was hard, or if it interfered with member businesses doing what keeps them so successful.
The evidence is there in the numbers. Transporeon is an integration specialist. We have 25 years of experience as a digital transformational toolmaker and supplier, and we make over 30 million transports every year on the network.
2. Click-and-link to telematics
You do not need IT expertise in any form to operate real-time visibility. Integration is completed in a matter of minutes, including a click-link to over 95% of available telematics and freight management systems on the market (note: any that we don’t already link to will be added within a couple of business days). Log in with the normal telematics credentials and go. That means most carriers see live ETAs in their transportation management system in under a day.
3. Easy subcarrier onboarding in 3 simple steps
1) Connect
Connect your systems to Transporeon Visibility, via direct GPS connection. Mobile app and individual interface connection are both immediately available.
2) Invite partners
With ‘Bulk Invite’ you can import your subcarrier list and send invitations in a single click. Track and manage subcarrier transports via their vehicles.
3) Customise set-up
Consolidate GPS data from all relevant sources to customise your set-up, including multimodal transports and container/swap tracking.
Consents, sharing status and subcontractor status are all easily viewable on the simple user interface, which also provides a full overview of your fleet utilisation and optimisation opportunities.
Remember – visibility data is ONLY shared under ALL THREE conditions:
- Data sharing consent is given
- Vehicle is allocated
- Data sharing criteria are met
4. Our business is support
Welcoming new partners to the network is at the heart of Transporeon’s business. Whether carriers have in-house resources or not, they can count on 24/7 support, with multilingual assistance provided by our team of 250 experts–120 of whom are fully dedicated to onboarding and supporting carriers.
DOUBT
“I already have telematics, I don’t want or need to add further complexity to it”
Telematics tells you where the truck was; the real-time visibility + Trimble stack tells every stakeholder when it will arrive—factoring legal HGV routes, live traffic and low-emission zones. UK-based parcel carrier Yodel gained 20 extra driver minutes per day and now hits its two-hour delivery promise 98.77% of the time after embedding Trimble routing into its driver app.
Some shippers and carriers shy away from real-time visibility, because they fear further complexity on top of a perfectly adequate telematics solution
But real-time visibility is not telematics. The latter derives its data from historic performance; the former is about right here, right now and what’s coming next. Real-time visibility is all about giving users the opportunity to react to events in real time and to plan their transports more efficiently. It connects everyone in the chain, via a single source of truth.
What does that mean in practice? It means proactively reacting to exceptions as they occur, without facing damaging delays. It means precise ETAs, calculated by powerful AI capabilities, improving truck and driver optimisation (at a time when the latter is scarce) and much more refined transport execution processes.
The voices from the industry in support of real-time visibility are clear. Not only is real-time visibility making a positive difference to their operations and bottom lines, but Transporeon's solution is the most comprehensive on the market.
In episode 6 of Carrier Community Talks, our client, Rob Hermans, Operational Director at Geba Trans, describes just one of the ways in which Transporeon Visibility has helped their business. It’s a scenario that will be familiar to transportation staff everywhere.
“We had a client waiting for a truck in France. It was cold, wet and dark, getting late and our truck was standing at a roundabout, just 1km from the loading dock. Instead of the confusion and delay that might have happened in the past, we were able to lead our driver to the designated place, without fuss and without complex telephone calls. It’s a simple example, but it shows how client communication also makes life easier for hard-pressed drivers.”
Rob Hermans, Operational Director at Geba Trans
© 2025 Trimble Inc.
© 2025 Trimble Inc.